A certain Tumblr user, expect-the-greatest, proposed an idea to the community. On March 6, 2015, during Black History Month, the black community of Tumblr should post selfies and reblog and or like those selfies.
"Damn, I’m not seeing enough Black people on my dash”. Of course I see a constant amount of Black celebrities but what about the regular people? Where is their shine? ... I thought about the tag #Black Friday, and making it a tradition on the first Friday of every month, because celebrating the beauty of Blackness is of the UTMOST importance. I’m really sick and tired of seeing the “European standard of beauty” prevail. It’s past time for the beauty of Black people to be showcased. I love all people of color, but this here is for us."
And people agreed with him. People spread the word, made some rules, created the tag #BlackOutDay, and even made a logo. To properly define what #BlackOutDay is, below is a quotation taken from the official masterpost.
"In a show of community and solidarity, for those 24 hours, we are exclusively posting and reblogging pics, gifs, videos, selfies, etc. of Black people. We want to show that Black History is happening today, right now. That we are all Black History."
(click photos for sources)