Fast Fashion is basically a term to describe the rapid production of garments as inspired by a certain trend during a certain fashion season. Fashion seasons are called after seasons that occur on Earth, although they occur 6 months earlier the season they were named after (weird right?). Fashion seasons vary per country. For instance, New York and Paris celebrate the major seasons: Fall/Winter and Spring/Summer; but they also have seasons such as pre-fall, resort/cruise, haute couture, etc. In the Philippines, however; there are two major fashion seasons: spring/summer and holiday. Examples of retail brands that are known for fast fashion apparel are Forever 21, H&M, Zara, Topshop, and the like.
Fast Fashion is famous for its affordability. Buying trendy garments have become so much easier and convenient since its birth and has, since then, molded people into considering dressing up as a serious art form. Since the average consumer’s shopping habits have drastically changed since the 1800s, fast fashion has drastically changed people’s perceptions as well. Fashion trends are terribly short-lived, but the hype of choosing to wear what everyone does gets people to start hoarding goods that they know will surely fleet soon. Today, people usually don’t regard quality as their primary reason for purchasing; rather, they look at how much clothes they have. By means of practically, buying a designer pair of pants as compared to buying tons of the same kind from inexpensive retail stores is not a good idea anymore. Fast Fashion is a good money-maker and no one can deny that fact that it has offered so many job opportunities to so many people, as buying clothes having become an extremely important necessity/ fad
Because of the lucrative nature of the retail industry, some companies would go the extra mile for profit, even if it means having to pay a visit to the gates of wickedness, so to speak. Inhumane and irresponsible productions have surrounded fast fashion retail giants, specifically concerning its employment of child laborers and its construction of inadequately built and unsafe factories. Some enterprises have been caught in allegations saying that their employees are kept in hazardous conditions and are required to serve for 16 to even 18 hours a day.
While yes, producing new clothes regularly for the consumption of the masses is inevitable, generating excessive products that will merely fall into the surplus bin does not only do damage to the pockets of companies, but to the environment as well. Fast Fashion may be pinpointed as one of the many culprits to the ever increasing inhabitants of landfills today.
Thirdly, designer buys are still an investment and a good purchase. Yes they may be too expensive; but really, who wants to miss out on a good sturdy heel or ultra-soft sweaters. Besides, even if you are tired of your Blahnik’s, you could always sell them at a good expensive price, albeit lower. Investment buying may hurt your savings, but are altogether a celebration and a good exchange for what you’ve been working for.
Newton’s second law of motion (Law of Acceleration) states that the net force of a certain object is equal to the mass of the object multiplied by its acceleration (F=ma). Since the quantities of acceleration and mass are inversely proportional, the second law tells us that if the mass of a certain object is small, its acceleration must be great.
Newton must not have seen the idea of fashion when he did his equations, because if we gather the mass generated by all the clothing produced via fast fashion and equate it with a constant force, its acceleration value will most definitely not be small.