Most of the time we are disappointed.
On countless occasions, you will order a burger from Burger King or McDonald’s or Wendy’s and hope that the workers prepare it just like the picture. You will be given a tray with your drink, fries and burger and you will hop off to your table. Your stomach will be rumbling from the need to eat so you’ll tear off the wrapper to find a not so delicious meal in front of you.
Why are we given a meal that isn’t what is advertised?
In some instances, meals can look like the ad, that is if you go to a top notch restaurant and you splurge. Most of the time, we’ll head to the nearest fast food place and eat whatever is available because it’s cheap and fast. You probably don’t even take note of the look because it tastes so good. However, when you realize that the meal doesn’t look anything like the ad, you start to scrutinize the look of everything.
There has been plenty of mystery surrounding this topic about why food doesn’t look anything like the ad. One theory is that the meal in the ad has been made with other ingredients. For instance, a well-known fact about beer commercials is that they might add washing up liquid to the beer for it to foam up more.
It has also been found that the industry uses glue, toothpicks and may other things to keep the meal intact.
However, some companies have expressed the fact that they do use actual food but it has been manipulated. In some instances, the actual burger hasn’t been cooked fully as the burger would shrink if it were to be cooked all the way through. A lot of the time, companies have said that it is all to do with the lighting and angle of the shot so that it looks appetizing for the costumer.