In the 60s, a documentary depicted some strange predictions on British life in the 20th century. It highlighted the creation of ultra thin televisions “you can even hang them on the wall”, the ability to choose the sex of your children and improve their mathematical ability so that they can control the use of computers, and other amusingly extraordinary ideas that are, well, just plain weird.
Backtrack a little further in time, a magazine by the name of “The Strand” released a set of fashion illustrations by W. Cade Gall in January of 1893 that presumably predicted how people would wear their clothes for the next 100 years. The drawings contained depictions of men and women clad in ruffles, pointed hats, flared pants, among others that were so reminiscent of retro 19th century clothing. Its interesting how the reality of these fashions are so far from one man’s future sights, and how little of what he predicted were actually worn by people of the following century.
These were just some instances that portrayed how people were so obsessed with knowing what will happen in time. But the future is here, and we can’t help but smile in amusement as to how compellingly different people before thought how our life would be right now. Fashion, being one that is never estranged from what is in vogue, is now embracing the idea of technology being incorporated into clothing. Fashion always wants to be ahead of their time! But that’s not to say that technology in clothing means leaving behind traditional, and often beloved methods of creating garments. Technology in fashion means acceding and complementing old ways in order that designers of today may better translate their works that could work appropriately to the general zeitgeist of today. Hence, here are some radical examples showing how the future of fashion is here and why technology is the newest fashion game!
Wear are you?
Rainbow Winters, a brand established by Amy Winters, had this ingenious idea to create clothes that magically respond to its environment. One example is the “Rainforest Dress”. This wonderful piece of garment has flower pieces on it that change its color when either sunlight and water comes into contact with it. This isn’t the only time garments have been able to show a sort of glamorous technological display. Phillip Tracey made hats out using kinetic LED lights. Hussein Chalayan’s Airborne dress consisted of 15000 LED lights embedded within the fabric. Samsung Galaxy Gear, Google Glasses (as endorsed by Diane Von Furstenberg) and the Apple Watch are both utilitarian gadgets worn with the purpose of compacting basic, yet essential characteristics such as photo taking.
You See Me
Fashion shows used to be extremely exclusive to fashion editors, buyers, retailers, and the socialites however now there can be live streamed to be watched anywhere in the world! This huge leap may be attributed to the fact that people have increasingly been interested in the whole design process of the fashion industry. In a way, people now want to be involved in how a certain designer would speak her words through her works by acting as a spectator to the designer’s clothes despite living miles from the show.
Online fashion magazines (yup like Reinvent) have also been really widespread lately. This says a lot about how many of today’s media hungry individuals are excited about being aware of pop culture by means of the most accessible form of medium – the internet. Online magazine also allow anyone to share their thoughts on anything to a wider community. These periodicals are oftentimes free to make and free to subscribe to.
This is how we do
3D printing has also been a huge leap for the fashion industry, bringing the opportunity of creating wearable garments at a snap extremely possible. Continuum, one of the first brands to use 3D printing allowed users to create personalized garments. Iris Van Herpen also used 3D printing for his Spring 2015 collection. This method of production is such a bonus for the fashion industry as it offers everyone the opportunity to partake in the whole process of creating at a convenient level!
- Bea Ticsay
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