The need to preserve Earth and all its possessions has been at an all time high. Therefore, the establishment of a term called Sustainable Fashion, a movement to maintain the production, distribution, and disposal of any and all materials necessary for the development of fashion, has been highly promoted by the majority of the industry. In simpler terms, it aims to create clothes that can and should last for a really long time and goes conversely to the idea of fast fashion - where almost everything is at disposal.
Sustainable Fashion (or Eco-Fashion), includes advocacies such as organic farming, recycling of old fabrics to be spun into new yarns, and the utilization of old or used materials to create new garment pieces. This movement also advocates the non-usage of animal fur and skin as fabric. British designer Stella McCartney holds as one of the well-known practitioners of this movement having created a much coveted collection in 2002. She says:
“For me, it's about the basic principles: Sustainability is important, as is recycling. Everyone can do simple things to make a difference, and every little bit really does count. That said, my job is to make desirable, luxurious, beautiful clothing and accessories that women want to buy.”
- Stella McCartney when asked about the industry’s changing trends and her eco beliefs on Marie Claire (article dated November 15, 2011 written by Amanda Hearst)
Fabrics advocated by Sustainable Fashion are organic cotton, hemp, bamboo, linen, organic wool, and recycled polyester (know more here). In support of these fabrics, many fashion shows have already exhibited art and design, and these include London Fashion week and Berlin fashion week 2014. Sustainable Fashion is unfortunately more expensive than ordinary conventions of manufacturing because production includes the experimentation of newer organic methods of growing plants for fabrics, while still creating methods of ensuring quality on a garment. This may be a reason as to why not all designers and brands have fully adopted the movement.
✿ Bea Ticsay✿