BMW reached a new low with this ad. It's just a joke people would say. Yeah, the ultimate attraction is to a BMW car. Don't take it seriously. But since we fail to take ads like these seriously we are missing the fact that these women are looked upon as objects. The face of the woman here is covered thus losing any meaning of who this woman is. It's just another body to lust over. It takes away the dignity o the person since it has taken away the right of this person to be recognized.
First of all I'd like to apologize for the very graphic content you have just had to bear witness to. Where do I even begin with this ad? First of all, why is it that a woman is posing for this ad which is for a men's perfume? She won't be the one using it. Or is she supposed to use it in that location where the perfume is shown? Absolutely horrifying! Two, did she really have to be naked? What is the real connection to the perfume? Is it made from liquids coming out from down under? It is utterly frustrating that they basically just made this ad because they knew people would be interested since as usual, SEX SELLS. Everyone would be talking about this naked woman whom they have demoralized to an object since she doesn't even have a face, an identity. It's awful that people are willing to sacrifice respect for marketing. Sadly, that is the world we live in today unless we change.
- Danielle Bernabe
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