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Down To Earth

8/21/2015

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from The New York Times Style Magazine (Photograph by Scott Trindle. Styled by Jason Rider)
     Blacks, whites, and grays dominate the wardrobes of most people nowadays thanks to the rise in popularity of normcore and monochromatic style. Even when the use of color comes to play, it's usually just used as an accent piece or to break off an all black ensemble. Clothing in colors that remind you of the ocean and beautiful flowers are so underrated but honestly, what looks better than clothing inspired by our own home? If you're not really sure what warm or earth tones look like, don't fret because here's a color guide that you can work with! 

BROWNS 
(Chocolate, Mahogany, Camel, Nude)

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reds and oranges 
(Marsala, Tomato, Rust, Peach)

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YELLOWS 
(Mustard, Gold, Pumpkin, Lemon)

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greens 
(Olive, Forest, Moss, Chartreuse)

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blues 
(Navy, Mist, Sky, Dusty)

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      If you want to use color but still want to keep your style neutral or subdued, then using a warm toned palette is perfect because it's still very relaxing and calm on the eyes. With that being said, texture and patterns, such as leather, suede, floral, and stripes, go well with these colors since they're not too out there.  

- Victoria Urrutia
collages made using polyvore.com
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LIKHA PHILIPPINES

8/14/2015

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In today’s digital world, more and more local brands are now shown appreciation; and it was about time that happened. Instagram has contributed to this greatly as people can now find shops in an instant with minimal effort. Just a click of a button can send you to your next favorite brand’s profile. You can then scroll freely through their eye-candy feed while silently cursing yet praising yourself for discovering new clothes that will empty your wallet soon enough. And that’s basically what happened when we found this new interesting store!

Likha Philippines is one of the newest local brands to enter the online shopping world. Amidst all the other stores found on the lovable and addicting app, they certainly stand out for really embodying Filipino pride. Their first collection Bagets features basic blouses named after what we presume to be historical Filipino women. Maria? Clara? Gabriella? Juana? They definitely ring a bell.  

They definitely got our attention there and so to know more about the brand, we had a chat with the owner Chesca Marcelino.

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Tell us something about yourself!
I’m Chesca Marcelino and I’m a 17 year old entrepreneur student at the University of Santo Tomas. I chose the field of fashion because ever since I was young, I’ve always been fascinated by how people express themselves through the way they dress. Through this experience I am slowly learning more about how the culture of fashion in the Philippines works. As of now, I own the store Likha Philippines which promotes local products made by Filipinos. I was also inspired by the success of our Filipino fashion designers that used local materials in promoting the talent of [other] Filipinos in the skill of garment making.

What made you want to start a clothing brand?
I believe in our capacity to produce world class garments. As I mentioned earlier, I was inspired by our local designers whose work I’ve always admired, such as Inno Sotto and the like. At the same time, I wanted to help and share my blessings to the less fortunate.
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Why the name "Likha"? Why did you choose a Filipino word?
The word likha means a thing produced by intelligence and skill, so I want my brand to speak for itself; that it is [also] indeed a local brand from the Philippines. I want to share my talent and creativity to other people and inspire them as well to express themselves through the way they dress. I also want people to know how competent Filipinos are in the skill of garment making thus uplifting the Filipino spirit.

Why did you choose Instagram as your selling platform?
The generation today is more involved in social media, and Instagram is one of the most influential social media sites. And since people can bring their smartphones everywhere, it has already been a habit especially for the youth nowadays to check on their personal accounts every hour or so on what are the latest trends in fashion (since it is constantly changing).  Instagram is a good site for start up a business like mine to also reach out to different countries around the world. 

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How are your pieces made? Are they done locally/handmade/etc.?
My pieces are basically inspired by a 90’s meet modern type of style. I want to bring old fashion back with the mixture of Filipino fashion. They are sewn by Filipino sewers, and I ensure that the quality of my pieces are impeccable.

What do you think is unique about your brand?  
My brand is unique since it does not only showcase the Filipino talent, but it also is a way to share my blessings by having a portion of the sales go to an educational fund to support indigent students and other charitable organizations.

Do you think it's important for young people to appreciate local brands more? If so, why?
Yes, because I believe that the raw materials used in our garment manufacturing can compete with the best brands in the world. This in turn will contribute to the growth of our economy.

What can we expect from your future collections?
People can expect an edgier style and more timeless pieces that will [again] promote Filipino designs using local materials.

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We can’t wait for what Likha Philippines will showcase next! But in the meantime, go ahead and follow them for updates:

facebook.com/likhaphilippines
instagram.com/likhaco


- Reign Gonzales
all photos courtesy of Chesca Marcelino (Likha Philippines)

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Modernizing Traditional Filipino Costumes

8/7/2015

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The history of the Philippines since the prehistoric age has always been characterized as being rich yet tumultuous, often marked by the abundance of vibrancy in culture and the emergence of colonization by various foreign men and women. The country has gone through a lot of events that has initiated the birth of a unique way of living that has influenced the lives of Filipinos then and today. While we might often think the aspects of our culture, specifically traditional Filipino costumes, are dealt so as to preserve its authenticity, it is sometimes bewildering to see how some people deal with its value. 
To wit, it wouldn’t be a novel thing for us to see people in important events wearing the famed baro’t sayas, luxuriously beaded and designed to perfection. Oftentimes, we’d see these people bearing the country’s face proud and strong, hence one would get a sense of patriotism and of respect for the country. Conversely, there would be people who would use traditional costumes as a means for profit without understanding the long history that such pieces of costumes have gone though. Some would go as far as to debase relics of cultures to objects for humor and wit.

I think what I’m trying to say here is that modernizing traditional Filipino costumes is not entirely bad. Given our access to information today and our tendency to embrace ethnic cultures new to us, it can’t be helped that there may be times we begin to feel influenced by its unfamiliarity. This unfamiliarity comes as a double edged sword when we think that it is okay to use traditional pieces as commodities for fashion. We shouldn’t feel entitled to use any costume piece without first understanding its history and in turn RESPECTING the culture and the people from where you take your costume pieces from. It is not cool or hip to walk around places wearing the barong tagalog, for instance and don it like a huge fashion banner. When we take pieces from cultural groups in the Philippines, we have to understand its usage so as not disrespect or exploit the group involved.

“To appreciate a culture is to be respectful of the culture as a whole, including the people who belong to it. Learn about them”  (Isis Evangelista on Cultural Appropriation) found here

Modernising traditional Filipino costumes, really all boils down to one important principle, and that is respect. To be a true makabayan, one has to be aware with the Filipino’s long fight with cultural misrepresentation and debasement by taking part in concrete ways that would honor the history of the Philippines and the state of its people. Always remember:  one’s culture is not (and should never be) another man’s fashion trend.

- ✿ Bea Ticsay ✿
click photo for source
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SAN KA BUMILI?

8/3/2015

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     In conversations of millennial hullabaloo and material rêves, what well-known international celebrities are wearing and how they are wearing their ensemble will never be out of the sphere of popularly spoken topics. To be able to identify where they get their clothes and at the same time don such outfits quite exceptionally as they can is a respectable feat. We oftentimes drive ourselves to look as foreign as ever with the realization that we are living in century where cosmopolitanism reigns. As a consequence of this matter, most of these clothes are bought from international brands. When we try to look at others who have the material resources to cop a swanky dress from celebrity X sourced from these internationally based stores, we (arguably, however most commonly) feel a sudden surge of superiority. We often feel as if we are high-class persons that are able to buy things from beyond the seas. I’ve personally had encounters that involved people boasting about where they source their clothes. “Uy galling New York yan.” “I got this from a quaint store in Paris, so nice ‘no.” “Ay siguradong matibay yan, gawa sa Germany eh.” More often than not, a trip to stores that come from the international scene is prepared for and is often looked forward to. Rarely have I seen people indulge their money in local stores, while some may even go as far as to say that local stores are cheap in taste and are no good.

     I think that the “stigma” associated with local brands is, yes, linked to our perpetual tendency to be clouded by the subject of colonial mentality. We Filipinos tend to assume a higher stature when we are able to associate ourselves with foreign things. Let us take Jose Rizal’s rather infamous lady, Doña Victorina, as an example. This Doña bathed herself in everything European, completely erasing in her individuality the heritage of being Filipino. She felt inferior as an indio, and decided to place upon herself the pride of not being a Filipino. In line with this sentiment: with the problematic gap between the poor and rich, the ability to consume goods that are expensive, and the apparent ability to do it flawlessly is an undeniable status symbol. No matter how many more reasons we give out on this matter, everything about overly patronizing internationally sourced goods really boils down to the desire for social supremacy.


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     I am not saying that buying from international brands is evil, it isn’t. But to indulge one’s resources to such stores and ignore the coolness that resides within the confines of local brands is disappointing. Not a lot of people know that the industry of clothing brands in the country is growing and there are a lot of local stores that sell quality pieces. 

     Local brands primarily cater to the needs of the country; therefore, it can be said that they have an outstanding understanding of what the Filipino really needs. By patronizing local goods, we contribute to the growth of our Filipino artisans and entrepreneurs. We have to believe that their talents are just as good (or maybe even better) than their international counterparts. If we do not appreciate our own goods, then who will start? I SAY START LOVING LOCAL BRANDS!

 To be a true person of the universe does not solely reside in our capacity to travel other worlds, but in our capacity to nature what is ours in which our blood runs. 

✿ Bea Ticsay ✿
sources of images 1 
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