So, if you're one of those people who are looking for cosmetics that would suit their unique tastes, then you've come to the right place! Below are some indie makeup brands that have gained a lot of buzz from the beauty community and that are known for having awesome, unique products.
1. Makeup Geek
Started out as a YouTube channel making tutorials and reviews, Makeup Geek (aka Marlena) is now a full-fledged cosmetics brand with a wide array of products, but it's mainly known for their eyeshadows and pigments. Many people have compared them to MAC eyeshadows in that they have similar formulas and pigmentations, for almost half the price. If you're looking for a good, cheaper alternative to MAC shadows, Makeup Geek is definitely for you!
Click here to shop Makeup Geek!
Similar to Makeup Geek, Fyrinnae is also well-known for their eyeshadows, although theirs come in loose form (MUG are pressed shadows). Their shades are very unique and duo chrome, meaning they literally change color depending on the lighting. And they have the added bonus of being vegan, cruelty-free, and affordable. How amazing is that?! Their Lip Lustres are also popular so check them out!
Click here to shop Fyrinnae!
3. Portland Black Lipstick Company
Tired of the usual red and pink lipsticks out there? Portland Black Lipstick Company is perfect for you! They don't just sell black lipsticks as the name suggests, but a variety of unusual colors that would fit anyone. They're also pretty affordable and all-natural, so they're definitely worth your money!
Click here to shop Portland Black Lipstick Company!
4. Melt Cosmetics
Melt Cosmetics is another popular brand among beauty bloggers. They offer a variety of unique shades of lipstick with a matte finish. They're slightly more pricey, but with the amazing formula and color selection, it'll be totally worth spending the extra money!
Click here to shop Melt Cosmetics!
5. Impulse cosmetics
Yet another company that specializes in unique lipstick colors, Impulse started out on Etsy. But due to high demand, they've expanded their company and have their own website. Not only do they have almost every shade on the rainbow, but they're also cruelty-free and cheap! What more can you ask for?
Click here to shop Impulse Cosmetics!
6. Geek Chic Cosmetics
This brand offers a wide array of loose eyeshadows, but what makes them so special is that they come in sets with themes of popular fandoms. Harry Potter, Game of Thrones, even Guardians of the Galaxy! Perfect for all you fangirls out there!
Click here to shop Geek Chic cosmetics!
Another brand that specializes in eyeshadows beauty bloggers rave about is Sugarpill cosmetics. They have almost every shade in the rainbow and they'd be perfect for costumes or cosplay. Their products are also vegan and cruelty-free.
Click here to shop Sugarpill!
8. Fierce Magenta
Fierce Magenta is a relatively small company that sells via Etsy, but their lip products are amazing. Their glosses, in particular, have great color payoff and some even have duo chrome in it which look fantastic on just about anyone. And at an affordable price too!
Click here to shop Fierce Magenta!
9. Borne Cosmetics
If you're looking for indie mineral makeup that's organic, irritant-free, and affordable, check out Borne Cosmetics! Their products are handcrafted and good for your skin, plus they have shades for all skin tones and they donate a portion of their profits to help women in the slave trade industry. How awesome is that?
Click here to shop Borne Cosmetics!
10. Orange Thyme
Orange Thyme Bath Apothecary is a shop which started on Etsy that sells a variety of natural, handmade skincare products, but they specialize in lip balms. They have a variety of flavors that would suit almost anyone; and they're affordable too!
Click here to shop Orange Thyme!
*Click photos for source
(Disclaimer: None of these brands paid Reinvent to be promoted. Also, before buying makeup, regardless of whether it's indie or not, make sure to check the ingredients so you know what you're putting on your face!)