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international Beauty Standards

7/30/2014

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     Last June, BuzzFeed uploaded a video on their Yellow channel which featured different beauty standards from around the world. This video quickly became viral because of how it showed the contrasting and somewhat unique perspectives of beauty in various countries.

     The mastermind behind this project called Before & After is journalist Esther Honig who sent an unedited self-portrait to over 40 individuals in 25 different countries, asking to make her beautiful through photo editing. The objective was to showcase what various people consider as beautiful.     
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“They are intriguing and insightful in their own right; each one is a reflection of both the personal and cultural concepts of beauty that pertain to their creator....Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more elusive.” 
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     It is quite eye-opening for us to get a little view on what other people consider as “beautiful”. It’s as if our interpretations of beauty are somehow based from the culture we are raised in and from the people we see everyday. The fact that what we see as beautiful might not be seen that way by another person is interesting yet strange at the same time. 

So my question is: If beauty is subjective, when is someone considered aesthetically ugly?

- Reign Gonzales
Source
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USA Made make-up

7/18/2014

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           Two weeks ago, we talked about how Korea is becoming the number one beauty crazed country in the world. From their cool innovations to bold products and everything in between, if you need something to enhance your beauty, they've probably already invented or produced it. However, what not many realize is that America has produced so many more leading make-up brands. So here are the top ten best make-up brands made and based in America!
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1. Clinique
The Story: Owned by the Estée Lauder group, it was created by Evelyn Lauder in 1968 after reading an article on the significance of a skin-care routine. What sets them apart from every other make-up brand are their allergy tested and dermatologist-driven products.
What to Buy: Take the Day off Makeup Remover
Site: clinique.com
Price Range: $16-50
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2. Smashbox
The Story: Created by Dean and Davis Factor in 1996, the brand focuses on "long-lasting products designed to give a flawless look befitting of Hollywood stars." They eventually widened their business by opening Smashbox Studios which includes a modeling agency and a photo studio in Los Angeles
What to Buy: Limitless Liquid Eyeliner
Site: smashbox.com
Price Range: $19-50
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3. Revlon
The Story: During the Great Depression in 1931, Charles Revson, Joseph Revson, and Charles Lachman founded the brand and developed a different production process by using pigments instead of dyes. Their first product was nail polish and six years after their debut, they started selling their lines in department and dry stores.
What to Buy: Photo Ready Foundation
Site: revlon.com
Price Range: $15-25
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4. Maybelline
The Story: After seeing his sister apply a mixture of Vaseline and coal dust on her eyelashes, Tom Williams created a product called "Lash-in-Brow" in 1915. He called it Maybelline since his sister, Maybel, was the one who originally came up with the concept of "mascara."
What to Buy: Volum Express Falsies Mascara
Site: maybelline.com
Price Range: $10-20
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5. Bobbi Brown
The Story: The founder and CCO of the company with the same name is a professional makeup artist and has even written books about makeup and beauty. In 1991, she released a line of lipsticks which featured ten shades and in 1992, she released yellow-toned foundation sticks.
What to Buy: Long Wear Cream Shadow
Site: bobbibrowncosmetics.com
Price Range: $20-30
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6. Benefit
The Story: Twins, Jean (head of the creative side) and Jane (head of the business side) Ford founded the company in 1976 after having to choose between a beauty boutique and a casserole cafe. It started out as a shop called "The Face Place" in San Francisco with their first product, the Benetint, but eventually grew to become the brand that it is today.
What to Buy: Gimme Brow
Site: benefitcosmetics.com
Price Range: $22-35 
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7. Obsessive Compulsive Cosmetics
The Story: The brand which started in 2004 and commits to being 100% vegan and cruelty free with their products actually started out as a trade secret. Eventually, the products made by David Klasfeld was sold to the public market.
What to Buy: Matte Lip Tar
Site: occmakeup.com
Price Range: $14-29
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8. Too Faced
The Story: Partners, Jerrod Blandino and Jeremy Johnson started the brand after working in the beauty industry in the '90s. They named the brand after seeing clients change personalities when they ran out of their favorite products.
What to Buy: Sweathearts Blush
Site: toofaced.com 
Price Range: $17-50
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9. Urban Decay
The Story: The brand founded by Sandy Lerner and Patricia Holmes in 1996 started because of the prevalence of pink and red cosmetics and the lack of other colors. The brand is known for its “Marley Approved” products meaning they are 100% vegan and that they do not test their products on animals.
What to Buy: Naked Eye Shadow
Site: urbandecay.com
Price Range: $8-50
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10. Kiehl’s
The Story: The brand that specializes in skin, hair, and body care products started out as a homeopathic pharmacy and was founded by John Kiehl in 1851. Nowadays, they’re famous for their large male clientele and straightforward packaging.
What to Buy: Lip Balm
Site: kiehls.com
Price Range: $7-50
xx,
Victoria Urrutia
Sources: 1 | 2 | 3
*and all the sites mentioned above

click the photos for their sources
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Healthy happy

7/3/2014

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     Forget the spa, just slap a face mask on your face. There are different type of face masks. The sleeping face masks highlight how important moisture is for your face. Yes, you need oils too. "You apply it on your skin, and it seals in moisture overnight. In the morning, you rinse it off and your skin is perfectly hydrated," says Sun Ju Kim, a researcher at AmorePacific. Although, I can't imagine how you can keep that on my face since I roll around a lot in my sleep.
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Face Packs from The Face Shop: $3-$5 (approx. Php 150-250)
     You can notice that East Asians do excel in beautification. Their women have blemish-free faces with the softest blush and they also look like they have the fountain of youth flowing through their veins (trust me, I still look like I'm 14. I still have no eye bags.) Genetics isn't the only thing at play here. Their beauty regimens are extensive and lengthy, but totally worth it to have skin like that - not to mention their products are totally worth their price.

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Shiseido SoftWhip Facal Wash: $8.75 on Amazon (approx. Php 400)


     
If a face mask doesn't cut it, then you could always resort to facial washes. I have tried some facial washes and the usual problem is that my face is too dry. Japanese skincare company Shisheido has this facial wash called SoftWhip and it's exactly that. It's foamy and soft on the skin. It removes all your make-up as well but leaves the good oils that hydrates your skin.
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Maybelline BB cream; $8.99 (approx. Php 400)


     
Let me tell you something about BB Cream. Koreans are geniuses. It started out in Germany as a blemish balm but Koreans used this technology to create an all-in-one foundation which saves women so much time, It serves as a good sunblock as well. It is very important to protect your skin from the harmful UV rays of the sun. (I sound just like those commercials don't I? But it's true.) Not to mention it's pretty cheap since you only need a dollop per use.


 
-Anna Cayco
P.S. Here's an actual Korean Beauty Regimen
Sources: 1, 2, 3
click photos for sources
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A Memoir of the geisha makeup

7/2/2014

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     One thing Japan is famous for is the Geisha culture. Geisha comes from the words ‘gei’, which means entertainer, and ‘sha’ which means person. These women are highly trained performers and hostesses skilled in traditional Japanese arts, music, and dance. Usually, they entertain guests at banquets or other high class occasions. The most notable thing about these geishas are their makeup. With their pure white face, crimson red lips, and their captivating eye makeup, it’s hard not to notice these women.

     The Maiko (apprentice) is taught how to properly put on the makeup by a Geisha; and this takes a lot of dedicated practice to perfect the true Geisha look. The most distinct part of their makeup is the matte white base. This opaque liquid makeup is called Oshiroi, which literally means ‘white powder’. Before the oshiroi is applied, a Geisha must put on bintsuke-abura, which is an oil substance that is used to help the white base adhere. The Oshiroi is then mixed with water to form a paste and is applied on the chest all the way up to the face; and in a ‘W’ or ‘V’ shape at the nape. This is applied using a bamboo brush. Also, the hairline is left unwhitened to give the impression of a mask. The look is then topped of with a deep red lip, black eyebrows, and pinkish-red eyelids. 
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     To give you an idea on what the whole process is like, here is a video of Maiko Fukunae doing her makeup and sharing her experience as a Geisha apprentice [includes subtitles]:

- Reign Gonzales
Sources: 1, 2
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