<![CDATA[REINVENT - FASHION]]>Wed, 24 Feb 2016 20:22:17 -0800Weebly<![CDATA[VISUAL SPECTACLES]]>Mon, 09 Nov 2015 10:49:15 GMThttp://www.reinventmag.com/fashion/visual-spectacles​     In the sphere of fashion runways and editorials, fashion campaigns cover a different yet extremely vast arena where creative directors challenge their creativity in constructing moving frames of action that furthers their season’s collections. Fashion campaigns are spectacles looked out for and they arguably are responsible for significant media attention a brand garners. This week, here are 5 interesting fashion campaigns to get you started.

Anna Dello Russo at H&M - Fashion Shower

     Vogue Japan's Anna Dello Russo makes a fashion case for an interesting exploration in her collaboration with the huge brand H&M. Clad in her notable style, Anna dishes out mantras every avant-garde dresser should live by. The most wonderful aspect of this campaign lies in its ability to portray Anna’s rather indefinable aesthetic in a playful kind of way. 

​Chanel Eu Vive

     ​The 30 second video for Chanel’s premier fragrance is a surrealist display of an almost galactic feel. Models playing bowling, whimsically looking pretty in their cute Chanel dress is surely a feast for everyone’s sight. It was also directed by the cool Jean-Paul Goude, the creator of many Grace Jones photos and that Kim Kardashian magazine cover.

​Psychedelic - Prada Spring/Summer 2015 Advertising Campaign

​     All vaporware enthusiasts will surely understand why this video makes a case for one très intérressant video. The combination of Prada’s highly stylized clothing with the heavily pixelated graphics is interesting, especially noting the abstract shapes flashing intermitently from time to time. The video features model Julia Nobis and photography was done by Steven Meisel, a household photographer in many Vogue issues. 

THE POSTMAN, Prada 'The Postman Dreams

​     Yes! Here’s another Prada video makes our list because I genuinely think Prada makes the best short films! The “Postman” is truly a remarkable experience. Not only do you get to watch quite a dapper postman acting cute and all, you also sense a bit of affinity with the protagonist as he deals with his perpetual dreaming amidst a very hectic day. The video is also reminiscent of Wes Anderson films via the impeccable arrangement of the set and the visual symmetry excellently executed. It was, however, directed by the equally amazing Autumn de Wilde.

​‪Mary Katrantzou Resort 2014 Digital Campaign

​     It feels a bit novel to watch Katrantzou campaign sans the loud aesthetic via prints she often shows. Yet, in her campaign for resort 2014, one feels tranquility as the juxtaposition of the printed dress and the calming voice of the model gives an introspective mood. Now one goes back to those moments one  spends closing her eyes, inhaling the scent of yesterday and the blissful possibilities of tomorrow so that one day it might just happen. This video exemplifies the wearing of one’s heart on one’s sleeves, or even maybe beyond…

​✿ Bea Ticsay 
<![CDATA[Power Dressing]]>Mon, 02 Nov 2015 11:58:39 GMThttp://www.reinventmag.com/fashion/power-dressing1​     “Power dressing” is often a direct nod to the well-known 80s trend that encompassed business suits and sharp shoulder pads worn by women. This week however, Reinvent changes how you might view this idea by taking fashion cues from people who have influenced today’s kids at one point in their lives. These powerful women are a symbol of resiliency and self-awareness, and as such held dominion over their own lives in their own ways. 

​Anne Frank

     ​A young and spirited teenager living in the midst of a tough period in world history – that’s a hard one to cross by. Yet in the tumult of wars, Anne sought refuge and sanity from her red checkered diary. She filled her journal with personal thoughts that reveal truths about the complexity of every teenager wanting to break free from the mundaneness of their lives.

​Margaret Hamilton

     ​Head software engineer of Apollo 11, Margaret Hamiliton, was one of the significant reasons why we were able to see humans walk on the moon. Margaret challenged the inequality present in the 1960s society by doing her own thing, and believing that the use of her mind in the project is of value and utmost importance. 

​Tavi Gevinson

     ​Tavi -cool girl - Gevinson is still ruling the planet with the powerful Rookie under her helm. Apart from her unbelievably cultured thoughts and brilliant references in pop culture, Tavi marks a girl with style that is conscious and aware. She knows how to combine elements that brings about an ensemble that is never plain or dull. 

​Judy Blume

     ​Judy Blume was the author of the very famous book entitled “Are You There God, It’s Me Margaret”. I know many pre-teens sought comfort from this book because it tells fearlessly tells honest, yet unspoken sentiments on the fear of puberty and growing-up. She tells this truth in a way that empowers girls to rule over their lives and take control of their bodies.
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click photo for source
collages were made using polyvore.com

✿Bea Ticsay✿
<![CDATA[In retrospect]]>Mon, 26 Oct 2015 12:20:55 GMThttp://www.reinventmag.com/fashion/in-retrospect​     Ahhh, the seventies - the decade of the Martial Law, the Beatles break-up, and the birth of the expression “cool beans”.  It was a fascinating time to be alive in, considering the wonderful explosion of expression that happened during this time. The complexity of the decade will never be complete without the crazy fashion statements courageously donned by the kids of this time. Bell bottoms were at its widest, leisure suits looked very fancy, and the beautiful “Farah Fawcett” hair crowned the heads of many women, who, most probably have spent hours perfecting that feathery blow-out. This week, Reinvent helps you wear the decade to school. We trust that y’all would look blazin’ 4-sho !!!
✿Bea Ticsay
click photo for source
collages were created using polyvore.com
<![CDATA[What’s in a name]]>Mon, 19 Oct 2015 10:36:20 GMThttp://www.reinventmag.com/fashion/whats-in-a-name
​     When we’re out for a day of splurging, we’re often stumbled with one serious question: Where should I shop today?  We most likely have a mental list of stores to go to and a subconscious order with which we plan to visit these stores. We hold on to our favorite brands like how we hold on to the handle of roller coasters when the ride is just about to begin. We feel a sense of security, a sense of familiarity because we know our brands already. What’s the deal with brand consciousness anyways?

​    Brand names toggle the way we live in each day. We are bombarded with TV commercials and billboards showing how a certain product works better when a famous name is attached to it. Our fashion choices are often affected by our preference for Brand X over Brand Z. In actuality, we pay extra for a brand’s name because a lot of times, impressions of luxury are attached to it. Brands are status symbols meant to portray that your means can afford a certain way of living. Even if two products evidently portray the same quality, you would tend to pay more for a product that is more known in a specific field. You could say that it is a capitalist mechanism to garner more profit. It is in brand names that a specific lifestyle is established so that a certain group of people will patronize them. Excellent marketing further enhances this. Let’s put the ‘sports” lifestyle at the forefront for example. We can snap an automatic list of brands that cater to people who are inclined to this kind of living – whether it may be leisure sports or professional sports. Moreover, brands develop niches that identify a certain subculture. Punk subcultures could be associated with Vivienne Westwood or the style savvy youth may be linked to stores like Topshop or Forever 21, for instance.

​​     But in being brand conscious, one tends to lose hold on the value of utility and on a product’s capacity to perform a certain job. As consumers, our main purpose in buying items is to look for products that cater to our needs. We are responsible consumers if we prioritize our search on a product’s usefulness rather than being oblivious to it. After all, it isn’t the brand name that does the job of meeting of our needs - it’s the product actual utility.

​     ​We close doors when we are inclined to being brand conscious. In fact, at some degree, we tend to be lazy when we trust too much on a specific product. We give up the effort to explore new brands that might pour out better and cheaper service than our go-to source. There will always be a variety of products in the market. As New Girl puts it, it’s always good to “dip our toes in the pool of possibilities”.
Ultimately, brand consciousness may come as a boon or a bane depending on what angle you look. At the end of the day however, brands are but names and clothes are but clothes – we wear them all the same way.
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<![CDATA[A CRAZE FOR COLLARS]]>Wed, 14 Oct 2015 10:42:44 GMThttp://www.reinventmag.com/fashion/a-craze-for-collars
I am obsessed with collars. It all started when Miu Miu, back in its Spring 2010 collection, released these très chic collars with prints of birds, dogs, and cats on them. But really, my love was all heightened when the coolest girl alive - Tavi Gevinson - started wearing them. The beautiful part of collars is that they add impact to one's clothing in the subtlest of ways. Here's a look through some significant collars throughout history as seen through the lenses of the contemporary fashion scene!


​     To say that fashion during the renaissance was too weird is an understatement, especially when seen through the eyes of today’s ~millennials~. What could we say? This was the time when man leggings (colloquially dubbed as “meggings”), codpieces, and wheel farthingales were deemed cool. As most fashion trends during this time dwindled from the royalty down to the commoners, the great Queen Elizabeth I popularized a fashion staple called the “Ruff collar”.
​     The Ruff collar was usually made out of sheer linen or lace and it was usually mounted on a frame called the “supportase”. Yet on some occasions, the ruff collar was made to stand on its own by starching. The style of this piece of clothing often varied; however, the most common style of ruff collars were created by gathering an edge of a fabric to form frills and folds. 
March Vogue 1963. Model: Hiroko Matsumoto. Photo by William Klein
Jean Patou, 1968.
     1820-1850 spanned the years of what was called the “Romantic Period” – a time when expression of emotions and sentiments prevailed the lives of the people. The romantics hated classical styles and they preferred to break the rules. This was also the time when a interesting collar called the “pelerines” were popular. These collars looked like capes that usually spanned the upper-half of the arms The “fichu pelerine” was another variant of the pelerine. These looked like huge panels or lappets that covered the upper torso and was tucked under the belt.


Miu Miu Fall 2015 Ready To Wear
Balenciaga Spring 2016 Ready To Wear
Chanel Spring 2016 Ready To Wear


​     It may be said that the Edwardian period, which enclosed World War I, had a huge impact on fashion, especially that of women, During this time, women were given “freedom”  in the form of practical clothing and relatively shorter skirts that reached the ankle. However, high-boned collars, which offered a look of restraint on women, arguably showed a bit or irony to this idea. They were loved nonetheless. High boned collars were popular during this time and they were usually made of soft fabric. Jabots usually accompanied the wearing of this garment. 
Loewe Spring 2016 Ready To Wear
Lanvin Spring 2016 Ready To Wear
Altuzarra Fall 2015 Ready To Wear
*none of these photos are owned by Reinvent; click photo for source
​book source: Tortora, P., Eubank, K. (1994). Survey of historic costume. New York: Fairchild Publications.
<![CDATA[DRESSED AND OBSESSED]]>Mon, 12 Oct 2015 10:36:08 GMThttp://www.reinventmag.com/fashion/dressed-and-obsessed     Obsessions can be good or bad but most of the time, they can make a TV show or movie character very memorable. They not only make the character interesting and three-dimensional, but they also make their style very distinctive. Whether you want to be the following obsessed characters for Halloween or you just want to incorporate their style into your everyday looks, we got you covered with these outfit inspirations!

​Sharpay Evans (High school Musical)

      Sharpay may have been obsessed with herself and getting what she wanted (and she wanted it all) but we can’t help admire her cute outfits. Metallics, gold, and sparkles were her thing so show off your Wildcat spirit or step out in an outfit that screams, “Look at me! Don’t I look fabulous?!” with these ensembles. 

Cruella de Vil (101 Dalmatians)

     ​Are you addicted with dogs or all things black and white? Then why not take inspiration from this classic Disney character! Just make sure your fur is fake and your animal print is synthetic!

​Helga Pataki (hey arnold)

     ​Helga’s love for Arnold was funny, creepy, and kind of relatable all at the same time. But her cartoon uniform might just be the perfect Halloween costume or date night outfit! If you’re usually in monochrome, well then step out of your comfort zone by wearing this bright color combo.  

​Elle Woods (legally blonde)

     ​The aforementioned character’s obsessions are fairly unhealthy but I think Elle’s fixation with winning and reaching her goals is something we should somehow emulate. Never let a boy get in your way of graduating from school? Sounds like good advice to me. But that’s not the only thing we should admire about her because just look at her smart and chic sense of style!
- Victoria Urrutia
collages made using polyvore.com
<![CDATA[The Imitation Game]]>Mon, 05 Oct 2015 10:02:49 GMThttp://www.reinventmag.com/fashion/the-imitation-game​     The whole business of fashion is a complicated one. I’m not separating fashion as some idea that is so alienated from any other form of business like food perhaps, but there is a whole sphere that fashion has to deal with that affects the way the industry moves – and that has to do with the idea of imitation. Imitation comes in different forms and in different degrees. It could go as simple as going along the lines of being “inspired” yet it could even go as far as copying or mimicking the entirety of a certain garment. Whether or not imitation comes in the severest or slightest of forms, it can be argued that it is necessary for the survival of fashion, as in trends. It can also be argued that, although there is a need for it, imitation may jeopardize the creative integrity of designers and clothing creators. To elaborate…


Do you still "normcore"?
     ​I remember when Celine released its Spring 2014 collection, Pheobe Philo created these beautiful brush strokes on her garments.  The fashion community was literally captivated by how she made those prints work against her minimalist palette that a few months later the biggest brands in fast fashion were already making copies of those prints on different garment silhouettes.  A little beyond this time frame, bazaars were already selling shirts with this print for a cheap, cheap price – barely a quarter of the price I could imagine for Philo’s actual garment. Interestingly, Philo’s resort 2013 collection was kept a secret for a time and we could only guess that this mass-mimicking phenomenon might have to do with it. Here’s the deal with imitation: it destroys the opportunity for designers to reap the rewards of their creation. This does not only mean monetary rewards, but the honor of having the entire world know that such a person was responsible for such an idea. I could only imagine just how painful it is to see your work being worn by someone, yet that someone is not even aware that you’ve spent months conceptualizing even just a portion of the whole thing. 


​     Imitation in the form of inspiration is a key to the development of fashion. When designers decide to imitate certain parts of another designer’s collection, one could see a sort of growth in a particular trend. Trends are necessary in fashion because it drives consumerism, hence profit. When trends are being developed, niches in fashion are created. Remember when normcore was all the rage; people went all out in dressing in their most “I give zero cares about what im wearing right now and im judging all for you for even placing effort on what you’re wearing” ensemble. When the trend slowly died, there were a few who stood by it. These few were able to identify themselves as wearing this certain style movement. Therefore; in a way, they were able to establish their own niche in our wonderful fashion ~world~.
Moreover, imitation makes fashion accessible to all classes. Rich people are not the only ones given the capacity to own the most beautiful Valentino shoes. Imitated goods allow those who could barely afford the actual garment to buy cheaper ones that fit their budget. Imitation allows people to look fashionable without breaking their wallets.
​Imitation is as morally right as one might think it so. At the end of the day, our perception of copying one’s work and letting others copy our own creative outputs rely on what we stand for. Do we make fashion for profit? for creative honor? or for the democratization of fashion goods and the dissemination of fashion trends?
✿Bea Ticsay

click photo for source
<![CDATA[In Granny Chic vs. The Chic Granny]]>Mon, 21 Sep 2015 10:50:41 GMThttp://www.reinventmag.com/fashion/in-granny-chic-vs-the-chic-granny          I’ve always thought that manuals and articles on “dressing your age” are not cool. I don’t like how they are so limiting of the choices of clothing one can wear and it gives a false justification of what a person of a certain age should look. Thankfully, we now live in an age where there are people who care less about prevailing “fashion rules” that almost every publication purposively impose on our minds. We are F R E E (although, we have to admit not entirely) to wear whatever we want! Today, there are a growing number of people who think independently with regards to the clothes they wear for the main purpose of pursuing their personalities. This week we discuss the ~cool~ trend of kids wearing their grandmas’ clothing, and grandmas wearing their kids’ clothing. 

        Let us start with the quintessential example of the age-defying, millennial granny Baddiewinkle (real name: Helen Van Winkle). Known for her youthful play on dressing, the face of Dimepiece has about 1.6 million followers on Instagram. She’s also had photos with Nicole Richie, has spoken on the phone with Drake, and has promoted the MTV VMA’s with Miley Cyrus.  In an interview she had for Refinery 29, she described her style as “keeping up with the times”. More than that, Baddiewinkle’s way of dressing has always been an avenue for her to cope up with the difficulties of life. She has always been brave in doing the things she loves without regard for other people’s opinions on what old should  look like. She does so  whether in her famous tie-dye shirts or in her kanye-eating- ice cream sweatshirt. 

Baddiewinkle as Kate Moss for GRIT creative
          Several fashion campaigns by big brands have also featured mature women. There was Joan Didion for Celine, Cher for Marc Jacobs, and Linda Rodin for the Row. 

          On the other spectrum, kids are crossing age borders by dressing beyond their years. At the beginning of 2015, a lot of celebrities, including Rihanna, Ginnifer Goodwin, Kylie Jenner, and Zosia Mamet have dyed their hair grey. Marga Esquivel, an up and coming Filipino model in the international fashion arena, has been sporting this shade for quite some time. She has even been dubbed by Vogue.com as the model with “scene-stealing hair at Gucci Resort.” The 11 year old Tavi Gevinson is the most classic example of this phenomenon. In 2008, all of fashion looked towards the style prodigy as she wore the chunkiest of sweaters and the thickest of glasses. The industry’s fascination of Tavi grew out of her inclination towards clothes that drove away from her youth when everyone else wanted to look their youngest.

Marga Esquivel walking for Gucci
            Style knows no age and knows no boundaries. If you want to wear anything, JUST DO IT! 

Bea Ticsay✿
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click image for source
<![CDATA[THE ART OF KOREAN COUPLES FASHION]]>Fri, 18 Sep 2015 10:13:56 GMThttp://www.reinventmag.com/fashion/the-art-of-korean-couples-fashion
     Ever since I visited South Korea last year, I’ve been interested with their pop culture, especially when it comes to their youth’s fashion ideals. Walking through the streets of Incheon and Seoul, you’ll encounter a lot of great styles and outfits that are simple yet very eye-catching as well as fashion forward. But one particular thing that really caught my attention was how couples dressed.

    Korean couples seem to coordinate their outfits so well. I did some online research and found that couples usually match their wardrobes during special occasions such as their anniversary or Valentine’s Day. Some even do it whenever they go out together and that could be on a daily or weekly basis. Although, matching outfits are not just for couples in love, close best friends can also try to dress alike. 

     What’s cool about this trend is that it’s not really about couples wearing the exact same t-shirt or hat, but it’s more of creating a harmonious aesthetic whilst featuring identical or similar pieces to show public display of affection. In other words, it’s not just matching outfits, it’s more of matching styles.

    And to think that this sort of thing is very normal in South Korea fascinates me because here in the Philippines [and probably in some countries in the West], if you decide to match outfits with your significant other, people may deem you as “the weird and crazy couple that’s too obsessed with each other”. Unlike in South Korea, it’s such a natural thing to want to dress alike that no one would ever judge you if you do.

   But that doesn’t mean you shouldn’t match outfits just because you’re afraid of what other people might say! If you want to show off your relationship by being fashion forward, then go ahead! Odds are someone out there will notice how cute you guys look!

     Here is Refinery29’s short documentary on Korean Couples fashion:
    And here are some of my favorite couple outfits I found online: 

- Reign Gonzales
for photo sources, refer to: www.pinterest.com/rrrreign/couplez

<![CDATA[DESIGNER DUOS]]>Wed, 02 Sep 2015 12:56:58 GMThttp://www.reinventmag.com/fashion/designer-duosGreat minds think alike and when it comes to the fashion world, two designers creatively working together may produce some of the best and most eclectic pieces to date.  Meet some of our favorite designer duos:

Kate and Laura Mulleavy of Rodarte

Despite not graduating with a  degree in fashion, Kate and Laura have been reigning in the fashion scene for quite a time now.  (Kate graduated with a degree in art history while Laura majored in English literature. ) The sisters are known for reinventing classic silhouettes. For instance, the designers have utilized meticulous fabrics fashioned with touches of Van Gogh (as seen on its  Spring 2012 collection). 2005 was  the year the sisters took their chance in the fashion by flying from California to New York bringing with them only 10 finished pieces. Shortly thereafter, their work was featured on the cover of Women’s Wear Daily. What sets them apart from other designers out there is their ability to confer a sense of toughness to their designs – one that is neither affirming of snobbishness or detachment, but of a sense of empowerment. This is a reason why cool girls Tavi Gevinson, Elle Fanning, and Kirsten Dunst are huge fans of the brand.

Rodarte was named after the maiden name of the duo’s mother. 

Viktor Horsting and Rolf Snoeren of Viktor and Rolf

Call them the reincarnation of the great Dali if you will, Viktor Horsting and Rolf Snoeren are unmistakably the most talented surrealists in the fashion industry. The Dutch designers graduated from Netherland’s Arnhem Academy of Art Design in 1922, and they have since then opened up the world of the imaginary. Collections on Knight’s armor, on elegant tulle dresses with huge holes on them, or the pillow dress have been seen on the runway. Their most recent couture collection is arguably their best when the two attempted to address the need to consider fashion as a significant art form. Whether their attempt may be successful or not to one’s opinion, one thing’s for sure – they make quite an impression. 

Jack McCollough and Lazaro Hernandez of Proenza Schouler

Years before Proenza Schouler has become the Proenza Schouler, Lazaro Hernandez sent a note to Anna Wintour when the former knew he was riding in the same flight as  her. What a sweet sort of serendipity it is as one can only ponder at how massively acclaimed the brand is today, not only to the eyes of the great Anna. Proenza Schouler is yet another brand named after the maiden name of the designers’ mothers. The brand has constantly shuddered fashion experts with their expert skills in tailoring and in the understanding of the human silhouettes. Many critics have heralded their graduate collection from Parsons as one done by designers years into the business, not ones by students. If you still don’t feel convinced at their prowess in clothing:  Here’s what Nicole Phelps (Style.com) said on their Fall 2015 collection

“The designers' work over the last few years has felt very process-oriented, you can see the hand in the clothes…”

Maria Grazia Chiuri and Pierpaolo Piccioli

When a big name such as Valentino Garavani has just left the position of creative director of an influential brand, it is hard to find someone to maintain the success of such a brilliant artist. Lucky for the people in Valentino, they found not one but two cool people to keep the spirit of effortless glamour exuded by the brand. Pierpaolo Piccioli and . Maria Grazia Chiuri both came from the Instituto Europeo di Design of Rome and first started their adventures with brand in its accessories department. A distinct trait of the two is their excellent ability in enhancing the female body while maintaining the image Garavani has established for the brand years before. One can see how multi-faceted yet cohesive Valentino collections have become since they started, and this says a lot about how they are a perfect fit for the brand.

Marta Marques and Paulo Almeida of Marques’ Almeida

If you’ve been wondering where all the hullabaloo on shredded denim has been coming from, blame the most recent winners of the LVMH. Marta Marques and Paulo Almeida braced and faced the judgments of Karl Lagerfeld, Phoebe Philo (of Celine), Raf Simons (former creative director of Dior) , Riccardo Tisci (Creative director of Givenchy), Marc Jacobs, Jonathan Anderson, and more. The two met while studying in a fashion school at Portugal, but it was only when they started studying Fashion MA in Central Saint Martins did they establish their duo. The brand is known for their tasteful deconstruction of fabrics and meticulously distressed clothing. Their aesthetic is praised by the whole industry and the two have received numerous recognitions from many publications. Marques’ Almeida is definitely a brand to watch out for. 

✿ Bea Ticsay 
click photos for source
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